Creating Ad Mockups - Techniques That Showcase Your Design

When it comes to acquiring products, most customers ask marketers for an image or live appearance so they would get an idea of what this product looks like. But the thing is, not everyone can see what they all look like in real life, especially if the products are large (e.g., house, unit, business). So, to help these customers, people in the advertising industry started creating mockups of these products—roughly indicating what the product might look like.

For your information, a mockup refers to a prototype or preliminary model of something, typically made to test a new design or concept. Showcasing your design through a mockup has several benefits, such as:

● Helping customers visualise the product.
● Increasing conversion rates, as customers would be more likely to buy a product if they can see what it looks like.
● Getting constructive feedback about your design from other people.

Now that you have learned what a mockup is and the benefits of using one, let’s move on to the different mockup techniques you can use to create a design for your client.

Construct a Unique Mockup From Scratch

This technique is for advertising agencies that specialise in custom mockups. After all, the purpose is to fit the design to the client’s specific needs, save time and money, and get pixel-perfect results.

However, it's obvious that creating a custom mockup from scratch is not the best mockup technique. You need to learn how to use different software, have some design skills, and be patient. If your company is not ready for that, you can always try one of the following techniques. Nonetheless, this technique is still the most persuasive among others.

Develop Reusable Mockup Templates

Creating mockup designs can be quite challenging, especially if your agency caters to different clients with various needs. This is where reusable mockup templates come in handy. This mockup technique helps speed up the design process and ensure that all your mockups are consistent and on-brand.

There are different approaches to creating reusable mockup templates. You can start by creating a master PSD file with all the necessary elements and layers. This file can be used as a base for all your other mockups.

Another way to create reusable mockups is to use vector base elements in Figma or Sketch App. This approach is perfect for creating scalable mockups that you can use for a variety of projects. You can also use pre-made templates as a base for your mockups or create your templates using vector elements.

Use a Free Online Mockup Generator

As a social media manager, there may come a time when you don't have the time to develop a mockup template due to your hectic schedule. In this case, you can always use online mockup tools.

These tools allow you to discover and customise without any design skills or software. However, various online tools are available, so it's important to find one that meets your specific needs.

TIP: Look for online mockup generators that offer a wide range of templates, allowing you to create custom mockups.

Final Thoughts

There are various techniques to create mockups for every advertising agency. While some companies prefer to use software to create digital mockups, others find that using physical objects or hand drawing is more effective. Whichever technique your brand chooses, always be creative and thoughtful in your approach to create a mockup that effectively communicates your design vision.

Sendpreview is an advertising platform that lets users develop their own Ad mockups for their client. We provide an extensive range of Ad mockup templates you can experiment with until you create the ideal Ad campaign.